22 Must Haves From Amazon’s Premium Beauty Section

22 Must Haves From Amazon’s Premium Beauty Section

As POPSUGAR editors, we independently select and write about stuff we love and think you’ll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.

Did you know that Amazon has an under-the-radar section of premium beauty products all in one place? Whether you have perused this category before or are looking for the first time, there’s plenty to discover. Instead of remembering to place a one-off order at your favorite beauty retailer and waiting for shipping, you can stock up on luxury products just as easily as grabbing groceries and household essentials. Amazon’s beauty section features a vast selection of hair care, skin care, and makeup items from brands that used to be exclusive to beauty and department stores. You can find cult favorites from Anastasia Beverly Hills, Sunday Riley, Dyson, NuFace, and many more — and you can also get fast, free shipping.

To help guide your search, we rounded up 22 of the top-rated items available from Amazon’s Premium Beauty section. To hone in our top picks, we pored over the reviews of the highest-rated products and compiled favorites from our editors, who have tested and reviewed many of these products to offer their honest opinions. Whether you’re looking to revamp your skin-care routine, try out a new makeup product, or give a game-changing hair tool a try, keep reading to treat yourself to something special; you can’t go wrong with any of these selections.

— Additional reporting by Marisa Petrarca

Best Lipstick
amazon.com

Best Lipstick

Charlotte Tilbury Matte Revolution Lipstick Pillow Talk ($30, originally $33)

This long-lasting and hydrating lipstick is buildable, so you can control how saturated you want the color to be. It’s also matte, which is perfect for a natural makeup look. Six editors with varying skin tones put it to the test and wrote all about their experience in this detailed Charlotte Tilbury Matte Revolution Lipstick Pillow Talk review.

Editor Quote: « Not gonna lie, the first time I heard about Charlotte Tilbury’s Pillow Talk Lipstick, I immediately scoffed at the ‘universally flattering’ language that was used to describe it. But then I actually tried it, and I was floored. The lipstick is a gorgeous, slightly cool-toned pink that felt so incredibly comfortable on my lips as a matte formula. I pair it with any brown lip liner, and the way my lips look perfectly pink and plump makes my heart sing every time. » — Ariel Baker, assistant editor, Beauty

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Best Neutral Eyeshadow Palette
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Best Neutral Eyeshadow Palette

Anastasia Beverly Hills Soft Glam Luxe Crush Set ($45)

Introducing the ultimate eyeshadow palette for every occasion: a collection of 14 shades in warm to cool tones, with both shimmering and matte finishes. It also comes with a double-sided brush and a generously-sized mirror, ensuring you have all the essentials to craft your perfect eye look.

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Best Liquid Eyeliner
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Best Liquid Eyeliner

Stila Stay All Day Waterproof Liquid Eyeliner ($24)

With thousands of five-star ratings, it’s no secret that this liquid eyeliner is one of the most popular on the market. It has a marker-like felt tip that makes it as easy as ever to draw on flicks and lines and comes in several colors, from classic black to green.

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Best Lash-Enhancing Serum
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Best Lash-Enhancing Serum

GrandeLash-MD Lash Enhancing Serum ($68)

If you want a break from falsies or lash extensions, it might be time to incorporate a serum into your routine to enhance the appearance of your natural lashes. Our former editor tried this popular option and was impressed by her lash transformation. See photos and learn more via our GrandeLash-MD Lash Enhancing Serum review.

Editor Quote: « It took about three months total for me to get the lashes you see in the photos, and they literally won’t stop growing. Like anything going near your eye, take caution if you wear glasses or contacts. But overall, just make sure that you’re mentally and emotionally prepared for the best lashes of your life. » — Britt Stephens, former content director, Celebrity and Entertainment

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Best Balm-Lipstick Hybrid
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Best Balm-Lipstick Hybrid

Hourglass Phantom Volumizing Glossy Balm ($36)

Dislike the heavy feeling of traditional lipstick? This glossy balm from Hourglass is the perfect alternative because it goes on silky-smooth like a lip balm and delivers a high-shine, glossy finish, all without a trace of bothersome stickiness.

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Best Lip Treatment
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Best Lip Treatment

Laneige Lip Sleeping Mask ($21, originally $24)

You’re likely no stranger to this leave-on lip mask beloved by beauty influencers, editors, and celebrities alike. Its delectable scent aside, the formula delivers a major surge of hydration with coconut oil, shea butter, and murumuru butter. Read our review of the Laneige Lip Sleeping Mask for more.

Editor Quote: « This lip mask isn’t sticky or uncomfortable — it glides on smoothly and feels very soothing on my lips. In fact, I enjoy it so much, I’ll even use it like a lip balm during the day. I also appreciate that I can apply a thick later of this lip mask and it doesn’t drip down my face — the jelly-like texture stays put. » — Macy Cate Williams, former content director, Commerce

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Best Brightening Face Mask
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Best Brightening Face Mask

Drunk Elephant Bouncy Brightfacial ($49, originally $68)

If you’re looking to improve your skin’s texture, soften hyperpigmentation, and heal blemishes, Drunk Elephant’s Bouncy Brightfacial could be the leave-on face mask for you. Its formula includes soothing azelaic acid and exfoliating salicylic acid, which work together to clarify skin, fade dark spots, and calm redness. To put it to the test, four of our editors with varying skin types slathered it on, took pictures, and shared their thoughts in this Drunk Elephant Bouncy Brightfacial review.

Editor Quote: « As someone who struggles with hyperpigmentation and dark spots, I was extremely excited to try this product out. It did not disappoint. Even though it takes time to really fade stubborn spots, after using this for a little more than three weeks, I’ve already noticed a big difference. It’s the booster my skin needed. A good amount of my postacne dark marks have faded to a lighter color, if not completely disappeared. » — Anvita Reddy, assistant editor, Commerce

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Best Detox Face Mask
amazon.com

Best Detox Face Mask

Caudalie Instant Detox Mask ($42)

This TikTok-famous face mask is praised for reducing the appearance of pores and making the skin look more radiant. One of its star ingredients is bentonite clay, which helps absorb excess oil and tightens the look of pores. One of our editors tested it and attests to its instant results; read her review of the Caudalie Instant Detox Mask.

Editor Quote: « After washing it off with warm water, I surveyed my face and found that my skin felt refreshed without feeling dry. While this mask didn’t fully remove the onslaught of blackheads peppering my nose immediately, I did notice it helped dry out some of my breakouts without leaving any flaky patches. My pores also became less visible, and it left my face with a healthy glow, which is something I can always appreciate. » — Renee Rodriguez, staff writer and social producer

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Best Treatment For Acne-Prone Skin
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Best Treatment For Acne-Prone Skin

Obagi Medical CLENZIderm M.D. Pore Therapy Acne Treatment ($45)

This acne treatment contains two percent salicylic acid, a type of beta-hydroxy acid (BHA) that unclog pores and clears dead skin cells that can cause breakouts. For best results, use it exclusively on trouble spots as the second step in your skin-care regimen after cleansing.

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Best Gentle Cleanser
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Best Gentle Cleanser

La Roche-Posay Toleriane Hydrating Gentle Cleanser ($17)

This creamy cleanser is gentle and hydrating. It contains barrier-repairing ceramides and brightening niacinamide that improves your skin’s look and feel while effortlessly removing eye makeup, dirt, and other impurities.

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Best Facial-Toning Device Set
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Best Facial-Toning Device Set

NuFace Trinity Starter Set ($350)

As much as we love in-office treatments, nothing feels better about getting similar results from the comfort of our own home. This NuFace device makes that possible. The microcurrent facial toning device takes just five minutes to use and leaves your skin looking contoured. One of our editors tested it and said it’s worth the hype; read all about her experience in this NuFace Trinity Starter Set review.

Editor Quote: « Like promised, I noticed the results in minutes. The right side of my face looked much more sculpted than the left, and even my laugh lines were less pronounced. I didn’t even realize that there was such a large difference on my forehead until I saw in the below picture that my eyebrows looked like they were sitting on two completely different levels of my face. » — AB

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Best Facial Sunscreen
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Best Facial Sunscreen

EltaMD UV Clear Facial Sunscreen Broad-Spectrum SPF 46 ($41)

Protect your skin sans white cast with this zinc-oxide-based facial sunscreen which is lightweight, sheer, and silky, not sticky, thick, or heavy. It’s unscented and a great option for all skin types, especially sensitive and acne-prone beauty lovers.

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Best Face Oil For Dry Skin
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Best Face Oil For Dry Skin

Kora Organics Noni Glow Face Oil ($72)

Whether you love a facial massage or need something extra nourishing for dry skin, this face oil treatment is a splurge you deserve. It’s rich in protective antioxidants and moisturizing ingredients like grapefruit and jasmine leaf extract to help achieve a glowing complexion.

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Best Brightening Face Oil
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Best Brightening Face Oil

Sunday Riley C.E.O. Glow Vitamin C + Turmeric Face Oil ($40-$80)

If you’re dealing with dark spots and unwanted texture, this fan-favorite face oil should be on your radar. It uses brightening vitamin C and antioxidant-rich turmeric root extract to boost your skin’s radiance with consistent use.

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Best At-Home Self-Tanner
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Best At-Home Self-Tanner

St. Tropez Self Tan Classic Bronzing Mousse ($44)

Give yourself a seamless, sun-kissed tan with this self-tanner. It’s tinted so you can see where you’ve applied it as you work the product into your skin to prevent streaks, and it adapts to your skin tone to ensure the end result looks natural. Countless shoppers attest that it leaves them with a real-looking tan that’s easy to apply. For best results, team it with the Double-Sided Luxe Velvet Applicator Mitt ($9).

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Best Luxury Deodorant
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Best Luxury Deodorant

Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick ($32)

Spending over $30 on deodorant might sound extreme, but this stick is worth every penny. After all, the formula checks all the boxes: it applies smoothly, doesn’t leave marks, lasts a long time, and smells lovely. Check out our review of the Donna Karan Cashmere Mist Anti-Perspirant Deodorant Stick for more details.

Editor Quote: « I’ll be honest: I never imagined I’d willingly purchase deodorant for $32, but I vehemently believe it’s worth the splurge. What sets it apart is its texture, which glides on effortlessly, leaving behind a weightless powder that doesn’t feel unpleasantly wet or sticky, unlike other products I’ve used in the past. » — Marisa Petrarca, contributing editor, Commerce

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Best Antifrizz Hair Treatment
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Best Antifrizz Hair Treatment

Color Wow Dream Coat Supernatural Spray ($28)

Make your hair shine like a disco ball with this treatment spray. The humidity-proof, heat-activated treatment helps block out moisture and, thus, tame frizz. It has more than 55,000 reviews and an average rating of four and a half stars, with reviewers noting that it works especially well for straight blowout styles. One of our editors, who formerly dubbed humidity her « arch nemesis, » found that the treatment worked wonders on her hair. Read her review of the Color Wow Dream Coat Supernatural Spray.

Editor Quote: « Usually, my hair would turn into a giant, frizzy poof, but now, it just became a wavier with no frizz whatsoever. I was so pleasantly shocked at the results. » — AR

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Best Volumizing Spray
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Best Volumizing Spray

Oribe Dry Texturizing Spray ($49)

Get unrivaled, buildable volume with this classic texturizing spray. It doesn’t leave hair feeling crunchy or weighed down, and it even absorbs oil and, thus, serves as a great pick-me-up in-between washes.

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Best Hair Mask
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Best Hair Mask

K18 Leave-In Molecular Repair Hair Mask ($75)

If you have color-treated hair or heat damage, it’s about time this strengthening hair mask is on your radar. One pump of the peptide-rich formula in place of your conditioner will soften and smooth your hair instantly, as confirmed by one of our editors. Check out our in-depth review of the K18 Leave-In Molecular Repair Hair Mask for more.

Editor Quote: « The K18 Hair Leave-In Molecular Repair Hair Mask works in just four minutes. It helps repair damage from color, bleach, chemical services, heat styling, and just general wear and tear (like ponytails and brushing). With the brand’s proprietary peptide blend, it repairs keratin chains in your hair that are broken and damaged, leaving you with hair that’s not only smoother and softer but also stronger. » — Jessica Harrington, editor, Beauty

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Best Multi-Styler Hair Tool
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Best Multi-Styler Hair Tool

Dyson Airwrap Multi-Styler ($599)

The Dyson Airwrap is a superstar in the hair tool realm, raved about for effortlessly delivering salon-quality styles without damaging hair with extreme heat. Despite the high cost, numerous individuals have deemed it a worthy investment, and even one of our editors agrees. Learn more about the coveted tool by reading our review of the Dyson Airwrap Multi-Styler.

Editor Quote: « After washing it off with warm water, I surveyed my face and found that my skin felt refreshed without feeling dry. While this mask didn’t fully remove the onslaught of blackheads peppering my nose immediately, I did notice it helped dry out some of my breakouts without leaving any flaky patches. My pores also became less visible, and it left my face with a healthy glow, which is something I can always appreciate. » — RR

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Best Hair Dryer
amazon.com

Best Hair Dryer

Dyson Supersonic Hair Dryer ($429)

For a versatile hair dryer that’s fast drying without causing damage, it doesn’t get better than this Dyson hair dryer. It includes a variety of attachments suited for all sorts of styling needs and hair types, including a wide-tooth comb, diffuser, gentle air attachment, flyaway attachment, and styling concentrator. Our editor has owned it for years and insists it’s the best. She makes her case in this Dyson Supersonic Hair Dryer review.

Editor Quote: « I never used to blow-dry my hair because it would take longer than I had the patience for (which, admittedly, wasn’t very much), and it’d leave my wavy hair with a halo of frizz. All it took was using the Supersonic Hair Dryer once, though, to discover that it would challenge everything I knew. What’s most impressive to me is how fast it works. Rough-drying my hair with the gentle air attachment takes 10 minutes, tops. » — JH

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Best Flat Iron
amazon.com

Best Flat Iron

T3 Micro Lucea 1″ Professional Straightening & Styling Iron ($170)

With nine adjustable heat settings, this digital ceramic flat iron can create everything from sleek and straight styles to curls and waves. What separates it from other options on the market is that it delivers covetable results for all hair types and textures.

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